Search Engine Optimization (SEO)

by Peter Arceo

It amazes me that many businesses ignore search engine optimization (SEO) of their website.  A good website developer should be able to have your website ranked in the first page of organic search results for specific keywords.  If you hire a good SEO consultant, they will be able to get you ranked even higher and near the top.  Normally, that’s either the 1st or 2nd position of an organic search.

It doesn’t take much effort besides some planning up front and a good SEO consultant to have your website ranked high.  I’ve seen businesses who have paid search ads (PPC) for keywords but don’t rank in the 1st page of the organic search results.  Why would you do that?  Wouldn’t you want to drive traffic to your website for free?  People are searching the web for specific keywords to find information about that topic.  Certain keywords can convert into sales for your business.

A good SEO strategy for your website could generate thousands of dollars for your business.  In search strategies I’ve implemented in the past, where we had both PPC and organic search results on the same page, the organic search results generated 60% of the total revenue for those keywords.  Don’t miss out on potential revenue, increase your search results today.

Peter is a Principal Partner with Strategic Gaming Advisors.