-
Authors
-
strategicgamingadvisors
- Getting the most out of the team
- Leadership is not the same as being the boss
- Email- Is it ready to be the prime communication vehicle
- A Challenge to the Boss
- Knowledge is Stealth
- Marketing Casinos
- It is all about the message
- Goals, Strategies and Tactics
- Five Mistakes Casino Marketers Make
- The Case for Business Intelligence (part two)
-
Peter Arceo
-
haldemang
- 5 core strategies every marketing plan must address
- BI: Ease of use and speed vs. complexity
- Rule 1: Be proactive
- 5 keys to direct mail
- You have to know what you are building
- Avoid direct competition
- Get there first
- Take market share from the 500 lb gorilla
- How a leader can help and hurt his team’s performance
- Being all things to all people can lead to death of a brand
-
Social Media – Responding To Negative Comments
June 17, 2010
by Peter Arceo
There was an article in today’s Las Vegas Sun about how MGM Resorts International is monitoring and responding to negative feedback on social websites like TripAdvisor & Yelp. I applaud them for doing this. I think more businesses should take this stance. Read the rest of this entry »