Brand Building and the Sales cycle
May 24, 2010
In the hectic world of casino marketing in many operations today, the critical component of brand building is often left out of the discussion and the budget. If marketers viewed brand building in the context of the sales cycle, they would dedicate the time and financial resources required to build a brand. Read the rest of this entry »
Search Engine Optimization (SEO)
April 28, 2010
by Peter Arceo
It amazes me that many businesses ignore search engine optimization (SEO) of their website. A good website developer should be able to have your website ranked in the first page of organic search results for specific keywords. If you hire a good SEO consultant, they will be able to get you ranked even higher and near the top. Normally, that’s either the 1st or 2nd position of an organic search. Read the rest of this entry »
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Peter Arceo
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