History
The casino industry has been data rich and information poor for a number of years now. We have been increasing the availability of data as well as the communication between our data gathering systems throughout the late 90′s and up until right now. Our marketing programs have kept pace with the increase in data gathering capabilities. Read the rest of this entry »
Information without quality programs is worthless.
May 22, 2010
No substitute for strong programs
As a casino operator in these challenging economic conditions, the only thing worse than not having quality analytics, is having it and not having the programs in place to take advantage of it. While this is true across board, I am going to focus on marketing for this post. So many marketers are lacking insights into database. Read the rest of this entry »
strategicgamingadvisors
Peter Arceo
haldemang
