Leadership is not the same as being the boss
June 17, 2010
Simply having a “C” title or even a VP title does not make someone a leader. It may make them a boss but there is a difference. There are numerous definitions of leadership and they can be debated forever. One thing we know for sure is we know a leader when we see them. Read the rest of this entry »
Email has gotten to the point where it is a mature communication vehicle. The technology has been stable for a long time and it has been widely accepted by the mainstream. The question for casino marketer today is whether or not it is ready to supersede direct mail as the primary form of communication. Some customers would prefer to be communicated with by email. Is that preference going to yield the response rates of traditional direct mail? Read the rest of this entry »
strategicgamingadvisors
Peter Arceo
haldemang
