Change is hard

By George Haldeman

Why is change hard

For many organizations, change is hard. Sometimes, we have substantial investments in certain strategies, people and technologies which cause us to fear change.  In many cases, it forces us to admit that what we have been doing is less than optimal. It can be difficult to admit that maybe we didn’t get it right the first time. The organization may look down on us if we admit change is necessary. Our subordinates may lose respect for us because we are changing course.

Five Mistakes Casino Marketers Make

By George Haldeman

I have been fortunate to have worked with some very bright and experienced marketing professionals over the years. I have seen some terrific success stories and I have seen some awful mistakes. There are a lot of specific mistakes I could list, but ultimately, I can categorize the most common ones into the groups listed below.