Data-Information-Knowledge-Wisdom
June 2, 2010
There are various stages of data transformation we go through as individuals and organizations. We start off with data. Data in and of itself isn’t very useful. In the casino industry, working with card in, card out, coin in, coin out and par values of machines doesn’t facilitate any business process. Read the rest of this entry »
Why We Climb the Mountain
June 1, 2010
View from the top
When they asked a mountain climber why he climbed the mountain, he said “because it was there”. When they asked another mountain climber why he climbed the mountain, he said ” because I wanted to see the view from the top”. That is the same we reason we at Strategic Gaming Advisors built a business intelligence solution. Read the rest of this entry »
Thought Diversity in a Strategic Environment
May 31, 2010
Commonality of thought
There are certain phrases that come up all the time when we have discussions about how we manage casinos. The one I want to talk about today is “Let’s get everyone on the same page”. Do we really want everyone on the same page? We definitely want everyone in the same book. How can we encourage thought diversity and yet working together to ensure everyone is moving towards the same goal. Read the rest of this entry »
History
The casino industry has been data rich and information poor for a number of years now. We have been increasing the availability of data as well as the communication between our data gathering systems throughout the late 90′s and up until right now. Our marketing programs have kept pace with the increase in data gathering capabilities. Read the rest of this entry »
Information without quality programs is worthless.
May 22, 2010
No substitute for strong programs
As a casino operator in these challenging economic conditions, the only thing worse than not having quality analytics, is having it and not having the programs in place to take advantage of it. While this is true across board, I am going to focus on marketing for this post. So many marketers are lacking insights into database. Read the rest of this entry »
strategicgamingadvisors
Peter Arceo
haldemang
