Marketing Casinos

By George Haldeman

The job of a marketer in the casino business is not to devise ways of getting people to gamble more than they want to play. It certainly is not to get them to gamble more than they can afford to play. The job of a marketer in our business is to get people to choose our properties when they are ready to play. There are a variety of tools at our disposal. We have direct offers, special events, player development programs and promotions. We have a variety of communications methods including direct mail, email, mobile marketing, web and new media among others.

It is all about the message

By George Haldeman

Casinos spend millions of dollars trying to convince potential guests that they have the products and services the guest wants. We have a variety of channels to choose from when delivering that message. We employ print, outdoor, radio and TV as well as direct channels such as direct mail, email, mobile and new media options.