Competing through divergence
June 12, 2010
In the hyper competitive world that most casino marketers operate in today, the word compete appears to have lost its meaning for some. It seems to me that some marketers think competing means mimicking. Read the rest of this entry »
Goals, Strategies and Tactics
May 12, 2010
In preparing business plan, casino operators often confuse goals, strategies and tactics. If you think about it in terms of a hierarchy, tactics are specific initiatives designed to support particular strategies. Strategies are both broad and measurable.They are tied directly to the goals of the company.
 Understanding how each of these often misused terms affect the actions of a company will not only be additive to profit but also enable senior management to focus on long term success of the company. Read the rest of this entry »
strategicgamingadvisors
Peter Arceo
haldemang
